Marketing Strategy and Communications

BTB Marketers Win Customers Through Online Content Marketing

Multilogue creates winning marketing CONTENT – the information or tools that generate leads and retain customers by establishing a company's thought leadership and credibility.

Our content and consulting supports your sales and customer retention efforts across the lead-to-customer lifecycle:

• Generating inquiries
• Nurturing leads
• Deepening customer loyalty
• Promoting referral sales

Content marketing services include:

• Assessing measurable effectiveness of your market messaging
• Content editorial calendars for managing messaging across multiple online messaging across Website, social media, blog, ads, mobile, and email campaigns
• Building the necessary marketing communications infrastructure for managing and measuring content marketing:

                - Websites, blogs, and analytics
                - Email marketing systems
                - Social media sites/pages/groups 
                - Landing Page Optimization
                - Contact management systems
                - Syndication networks (RSS, newswires, industry-specific)
                - Adwords and other Pay-Per-Click (PPC) online advertising

• Content creation and posting/distribution:

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