Multilogue Portfolio 


Starting with corporate photojournalism about information technology and supercomputing in the 1980s, our work has evolved with our clients. In the 1990s, we provided custom publishing programs for publishers and high-tech companies, including newsletters, books, and ezines. In the 2000s, we've been creating information architecture and strategy  built around website content.  At every stage, we work with clients to make multiple uses of every content asset. Here are just a few examples. 
 

Custom Publishing



Acxiom Corporation. When the database-marketing revolution really took hold in the 1990s, companies began amassing volumes of customer behavioral data, which could be combined with demographic, psychographic, and firmographic data to conduct one-to-one marketing. By the mid-1990s company databases were growing faster than marketers' knowledge of how to use them.The Case-in-Point custom publishing program educated and inspired senior marketing executives with solid case studies, how-to's, and white papers, in print and online. We created and managed this turnkey program for data provider Acxiom Corporation, which hailed it as a critical aid to its sales force. 


Consumers Union. The publisher of Consumer Reports magazine hired Jan Smith to re-purpose materials from its Consumer Reports Travel Newsletterr into a book. Jan created the concept, outline, schedule, and team and provided print-ready books to Consumers Union book department for two years running. 
 




Computer Manufacturers. From the earliest days of information technology, computer manufacturers and software developers have sought to inform prospects and customers through editorial materials that both educated and stated the case for a particular technological approach. From the earliest days of her marketing career, Jan Smith has worked as a corporate journalist, interviewing executives and building cases in editorials, case studies, ghostwritten articles, and speeches for companies like Digital Equipment Corporation, IBM, and AT&T. 






 

Back to Multilogue Portfolio