Tight budgets make for tough choices. For me, the recession has been a time of re-examining everything in my work and family life, making the hard decisions that are so easy to overlook. How big an operation do I want to build? How can I provide the best service to clients while being prudent with expenditures? What strategy adjustments will best help me AND my clients emerge from the recession ahead of competitors? 

One result of this for my business was a decision to return to my roots  and spend more of my business time as a content provider -- for clients and for myself. 

I get really excited developing marketing strategies snd materials hat do double-, triple-, and quadruple-duty. I also love the contact of pitching stories to the press or meeting prospects at trade shows and conferences. And the virtual versons of all of this on Twitter, LinkedIn, etc., give new meaning to the term MULTILOGUE!

But at heart, what all of these elements have in common is COMMUNICATION. It's the common thread in everything I've ever done.There's nothing like getting into the heads of prospects, customers, or other constituents and translating product or service messages into things they care about.

That said, you can expect more communications from Multilogue in the weeks ahead. We're launching the Multilogue e-zine soon, and are creating an schedule of videologs and podcasts for on marketing technologies. These will appear in the Resources section of this Website. I'm also creating a library of earlier articles, links to books I've authored or co-authored, and samples of my corporate writing work.

Please tell me what marketing issues trouble you the most. Add a comment here anytime! 
Janet A. Smith