Services

Strategic Planning and Marketing Communications Plans. We lead your team through the research and creative process to identify blue ocean marketing strategies -- those that create value innovation and new markets. Once defined, we help you get all your staff on board and excited, and  translate your strategic plan into a sensible and effective marketing communications plan.

Branding, Taglines, and  Design. A compelling brand communicates your unique market message with a consistent theme across print, Web, broadcast, and events..

Content Development. Writing/Editing. White Papers, Brochures, Newsletters and E-zines, Websites with Ebursts and Landing pages, Broadcast and video treatments and scripts, Testimonials, Blogging, Social Media Entries.

Event Management. Planning, execution, coaching, and post-event follow-ups: for sales meetings, channel meetings, community and public events, investor showcases and presentations, symposia, poster presentations, press conferences.

Market Research. Attitudinal and behavioral polling, concept testing, using highly experienced and reputable testing organizations.

Interactive Marketing. We design every touchpoint with a constituent, prospect, or customer to lead to another. Across all media - in-person, by phone, or online.

Media Planning and Buying. Identifying the key leverage points for maximum exposure, negotiating rates, and management placements and billings. Electronic media, outdoor, online.

Multimedia production and Web streaming. Broadcast spots (TV and radio), testimonials, documentaries, speeches, press conferences, public meetings, training materials, podcasts. Live and on-demand.

Public Relations. A critical component to every marketing plan, PR encompasses everything from building buzz to crisis management.

Trade Shows. Trade show exhibits are not worth the money unless they’re well planned out. We help you organize for maximum impact before, during, and after the show, as well as handling all signage and materials preparation and shipping, logistics, and staff training.

Training and Learning Management.  Part of our function is knowledge transfer. We help you and your staff learn how to market effectively -- through one-on-one, Webinars, and in-house workshops. We can also offer integrated LMS systems that  incorporate third-party and custom-developed course offerings, including multimedia and interactive materials. LMS solutions include multiple levels of management access and administration.

Web Development, Search Engine Optimization, Search Engine Marketing. From simple to complex, we offer Website design and development, including integration of multiple customer- and staff-facing applications, blogging, multimedia materials, email marketing, social media marketing, search engine optimization and marketing, and integration of Web-sourced customer information into Customer Relationship Management systems.