CONTENT STRATEGY AND EXECUTION PLAN
Through a structured evaluation, we will identify:
- Business Case. The business goals your Web communications program must support and how you will measure success.
- Use Case. Profiles of your key targets, with personna for each to guide content creation.
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Unique selling proposition, targeted to each target segment.
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Current and desired search engine ranking.
- Inventory of current content assets and identification of new content to be created, with resources identified for each.
- Detailed editorial plan for the year, plotting each content deliverable in detail: (its lifespan, deadline for creation and release, promotion across social media and microsites).
- Measurement plan.
CONTENT PROJECT MANAGEMENT
Finding the resource for keeping content marketing plans on track is often a challenge for businesses. Multilogue relieves this pressure. For an annual fee, billed as a monthly retainer, we will oversee the execution off the content marketing plan. This service includes:
- Project management best practices for communicating deadlines and deliverables to the individuals designated to provide content, and helping them, as needed, to manage creation, review, and distribution.
- Monitoring the responses to each content release across the company's online infrastructure (website, microsite, social media sites, press release distribution hubs), and managing the conversation as needed.
- Monitoring and tracking the impact of each communication effort.
- Alerting marketing to the need to adjust a particular content, offer, or conversion process, if needed, to improve the return on content.
- Keep management appraised of the progress of the program via monthly updates and quarterly presentations.
- Make ongoing recommendations, based on reactions to the program in the marketplace, for new ideas or modifications for consideration in future content marketing efforts.
CONTENT CREATION A LA CARTE
Sometimes all you really need are good writers, designers, videographers, or marketing associates to populate your website or build your email campaign or social media content. Hire Multilogue to create value-laden videos, white papers, case studies, ezines, and landing pages. Bring us your wish list and we'll work up a proposal.
Contact us today to discuss your needs. 518-312-3862.