Data-Centric Marketing

Multilogue's marketing discipline integrates all outreach efforts to create a multiplier effect on your return on investment. And every one of your marketing investments -- even branding investments -- are designed to create a measurable impact on new business development.

As shown below, the center of our marketing discipline is a Knowledge Base about each prospect and customer. This base grows with each response to an ad or email, each interaction with a salesperson, each call to customer service, each comment in your company's blog or on Twitter or elsewhere. This Knowledge Base is perhaps the most critical investment any firm can make, as it informs future outreach efforts with real insight into what customers need and want.


Multilogue helps companies create a vision for their growth, and develop the strategy and tactics to get them there. For organizations with in-house marketing departments, we are often asked to provide one or more components of an existing strategy. For start-up businesses, we also offer an end-to-end outsourced marketing system, encompassing :
 
  • Strategy Development: Market and competitive analysis, product positioning, pricing, distribution channels, Unique Selling Proposition, critical success factors
  • Marketing Communications Plan: Short-term and long-term priorities, channels, and budget
  • Infrastructure: Logo development, Website development, sales and technical materials, media relations
  • Branding: Creating brand awareness in the marketplace through advertising, social media, publicity, events
  • Lead Generation: Creating sales leads usin action/response communications via mail, email, and social media
  • Conversion: Tools and processes for turning leads into qualified prospects and customers via the Web, direct sales, or channel partners  
  • Customer Bonding: Deepening customer relationships via outstanding customer service and smart cross-selling and upselling
  • Referral selling: Turning customers into public advocates via events, testimonials, and social media

   For information on specific services, please visit our Services page.